apparently he's the no.1 ceo of the past decade..
not in my book ....
apple was successful only because microsoft got too big, too
easy to hate ....it became cool to be alternative.
it's like singapore .... when the PAP becomes too big, too
entrenched, all encompassing, it becomes cool to either be in the
opposition, or support the opposition.
and of course, they diversified successfully from their core
business, and got into consumer electronics.
It really is clever marketing than anything else ... can all
these be attributed to him ? I don't think so .... their ad agency
should probably get more credit than this chap.
